PRIVACY POLICY SHANGHAITANG.COM

This Privacy Policy should be read in conjunction with the Site's Terms and Conditions. Terms and expressions used in the Terms and Conditions have the same meaning within this Privacy Policy. We take the privacy of our customers very seriously and we have established a Privacy Policy to describe how we maintain the confidence of our customers and how we comply with relevant data protection laws. This Privacy Policy governs the personal information that we collect from our customers on this Site.

NOTE TO MINORS AND CHILDREN

As indicated in the Terms and Conditions, if you are under 18 years old, you must let your parent or guardian known about this Privacy Policy before you register to use this Site. We reserve the right to only accept orders from those over 18 years old however. If you are a "minor", especially if you are under the age of 13, you should not send us any information about yourself or your friends and you must not register for any of the Services. Should we discover or be informed that a child has registered his/her or another child's personal details on the Site, we will delete such information from our records.

NOTE TO PARENTS

We will not intentionally collect personally identifiable information from children under age 13. If you, as a parent or legal guardian, are concerned that your child has registered on the Site and you wish to have this child's details deleted from our records, please contact us by email [customerservice@shanghaitang.com] or write to us at the following address: [Customer Relationship Department, Tangs Departement Stores Ltd, Guangdong Investment Tower, 148 Connaught Road Central, Hong Kong]. We may require you to provide documents to verify your parental or guardian status.

PERSONAL INFORMATION COLLECTION AND USE

As indicated in the Terms and Conditions, to use some of the Services, including making purchases from the Site, you are required to provide us with your contact data. During this process, you will be required to provide us with valid and up-to-date personal information, including but not limited to your: name (corresponding to the name that appears in your identity document, if any) phone number e-mail address If you are placing an order, we will also need a delivery address, a billing address and payment details. We refer to all the information listed above collectively as "Personal Information". We refer to your payment details (credit card or debit card details, billing address) as "Personal Financial Information". The provision of such Personal Information is voluntary but if you fail to provide them, we will not be able to open an account for you, provide some or all of the Services or process your purchase. We may also collect (with our authorized third party agents and representatives) additional information, including your IP address, for security and anti-fraud purposes only. We may use your Personal Information: to process your order and complete the transaction with you; to send you information regarding our products, promotions and events when we feel that these may be of interest to you; for marketing research purposes relating to our business and satisfaction surveys; to improve our products, services, technologies, communications, and relationship with you; to prevent fraud and other prohibited or illegal activities; to enforce our Terms and Conditions and Privacy Policy with you; and to protect the security or integrity of the Site, our business, or our products or services. Your Personal Information may also be used to provide you with any other services that you may request from us from time to time. Your Personal Financial Information will not be used by us for any purpose except for processing your order and completing a transaction with us, as set forth in this Privacy Policy, in the Terms and Conditions and/or as required by law. We will not without your prior consent share or disclose your Personal Information with or to any unaffiliated third party, except as explained within this Privacy Policy and the Terms and Conditions or otherwise required by law, court order or other legal process. In providing us with any of your Personal Information, you acknowledge that you are providing the information voluntarily, with your knowledge and consent when ordering goods from us or registering for the Services. In providing your Personal Information to us, you represent and warrant that the Personal Information you provide to us is true, valid, complete and up-to-date in all respects, and you confirm that you are the person referred to in the Personal Information and that any Personal Financial Information is your own information. Should you wish to change any of the Personal Information, including Personal Financial Information that you provide to us, please login to your account and update such information or inform the Customer Contact Center or notify us at the following e-mail address: [customerservices@shanghaitang.com]. Personal information collected will be stored and processed by the Shanghai Tang business in Hong Kong other than as follows: if your order is shipped from our logistic location in London, your Personal Information will be processed in London, England to enable us to complete the transaction. This Personal Information may also be transferred as needed to/from our business in Hong Kong; or if your order is shipped from our logistic location in New York, your Personal Information will be processed in New York in the United States of America to enable us to complete the transaction. This Personal Information may also be transferred as needed to/from our business in Hong Kong. We may also transfer your Personal Data to / from our affiliates, parent company, subsidiaries, service providers or agents, wherever they may be based, for processing or for any of the purposes stated above. . In the event that Shanghai Tang or substantially all of our assets are acquired as a result of a merger, acquisition, reorganization or liquidation, Personal Information may be one of the assets sold.

By providing your Personal Information to us, you consent to any such transfer of Personal Information outside of your country as described above.

We have taken all reasonable precautions to ensure that your Personal Information is always handled in a secure and proper manner. We are responsible for the management of your Personal Information and we can be contacted at customerservice@shanhaitang.com or at the address given below.

JOINT USE OF PERSONAL DATA

The following Personal Information will be used jointly by us and Paypal who provides our on-line payment portal, and your credit card or debit card company to process payment for your order, handle credit checks and fraud detection only: (1) your name and address; (2) your credit card information; (3) the identification of the goods that you have ordered; and (4) the price paid for the goods that you have ordered. Your credit card company is responsible for the above-mentioned joint use of your Personal Information and should be contacted directly with regard to any matter regarding their use of your Personal Information. All the information defined as your Personal Information will be used jointly by us and other members of our group, which includes Richemont International S.A., in Switzerland and Richemont International Limited in London, to ensure that your Personal Information is protected and hosted in a secure environment.

HOSTING

The Site is hosted on a server located in [Hong Kong].

COOKIES / WEB BEACONS

Like many sites, we use cookies and web beacons (also known as "pixel tags") to help keep track of you current session on the Site and shopping basket content. If you do not accept cookies, you will not be able to use some of the Services, including on-line shopping. Cookies are used by almost all websites. Cookies are small text files the website transfers to your hard disk or browser for added functionality, so that the Site can track your usage of the Site. In order to provide you with a satisfying and convenient experience when using the Site, we may use cookies to identify you and your account with us. We do not use cookies to gather Personal Information. Web beacons assist us in delivering cookies and help us to determine whether a web page on the Site has been viewed by you and how many times. As with cookies, the web beacons cannot collect or transfer any of your Personal Information to us. It is possible to configure your Internet browser to reject cookies and web beacons by modifying the browser settings or preferences. If you do this, you will likely have to re-register each time you visit the Site and you may find that some functions of the Site and some Services are unavailable. If you wish to remove cookies after visiting the Site, we suggest that you consult the information provided in your Internet browser or contact the browser vendor for help and instructions.

SECURITY

We are committed to protecting the security and confidentiality of your Personal Information. To help ensure that your Personal Information is protected and that any on-line shopping you undertake on the Site is safe, simple and secure, we use Secure Socket Layer (SSL) technology. This encrypts and protects the Personal Information you send to us over the Internet. We will employ all reasonable care to ensure that details of any order you make and your Personal Payment Information are held securely. However, we cannot be held liable for any loss you may suffer if a third party procures unauthorized access to any data you provide when accessing or ordering from the Site. You will ensure that the Personal Information you provide to us through the Site or by e-mail will not contain any computer viruses or anything else designed to interfere with or disrupt the normal operating procedures of the Site or our business. The password and user name used to help protect your accounts and personal information is your responsibility and as such must be kept confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always log out before leaving the Site to protect access to your information from subsequent users.

YOUR RIGHTS

You can access your account details via the Site using your password and user name. Once you have logged in to your account, you can amend or correct any erroneous information concerning your Personal Information. You are responsible for maintaining and updating your Personal Information and ensuring that this information is current, accurate and complete. If for some reason you are unable to access and/or correct your Personal Information on the Site, then please contact us and we will assist you with your request. If you request disclosure, correction, deletion or that we stop using your Personal Information, we will deal with such requests in accordance with applicable laws and regulations. The deletion of your Personal Information or a request for us to stop using your Personal Information will result in the cancellation of your registration and online account. We cannot, of course, maintain your account once we have deleted your Personal Information. For any request concerning Personal Information and/or cancellation of your on-line account on the Site, you should contact our Customer Relationship Coordinator: Telephone: (852) 2839 0863 E-mail: customerservice@shanghaitang.com Monday to Friday, from 9:00am to 18:00 (Hong Kong time) Or write to: Customer Relationship Management Department, Tangs Department Stores LTD, Guangdong Investment Tower, 148 Connaught road central, Hong Kong

THIRD-PARTY SITES

Please be aware that other websites that may be accessed through the Site may collect personally identifiable information about you. The information practices of those third party websites are not covered by this Privacy Policy.

OUR DETAILS

Tangs Department Stores Limited 23/F and 25/F Guangdong Investment Tower 148 Connaught road central Hong Kong BR 18096407-000-03-09-4 Phone number: (852) 28081880

POLICY CHANGES:

We may change this Privacy Policy at any time. When we make a change to the policy we will update the date in this section. We will not send individual notices of changes to the Privacy Policy. Last Revised: November , 2009.